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Anthony’s NotesA personal field guide
From the notebook

The 10X Rule

Grant Cardone

Book Cover

Highlights

  • This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions. There is nothing ordinary about the 10X Rule. It is simply what it says it is: 10 times the thoughts and 10 times the actions of other people. The 10X Rule is about pure domination mentality. You never do what others do. You must be willing to do what they won’t do—and even take actions that you might deem “unreasonable.” (Location 245)
  • toward limiting the potential outcome, you will limit the actions necessary to accomplish that very goal. The following is the basic series of mistakes people make when setting out to achieve goals: 1. Mistargeting by setting objectives that are too low and don’t allow for enough correct motivation. 2. Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target. 3. Spending too much time competing and not enough time dominating their sector. 4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal. (Location 252)
  • Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams! (Location 388)
  • The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable. (Location 391)
  • However, you can’t think in terms of compliments or how many hours you work or even how much money you’re making when you’re operating at this degree. Instead, you have to approach each day as though your life and your future depend on your ability to take massive action. (Location 898)
  • objectives. The following are examples of some of the goals I am currently working on and how I write them down. Notice that I word them as though I have already achieved each of them (when I have yet to do so). I own 5,000+ apartments that return over 12 percent positive cash flow. I am in perfect health and physical condition. My net worth is over $100 million. My income is over $1 million a month. I have written and published 12 or more best-selling books. My marriage is alive and healthy and a positive model for others. I am more in love with my wife every day. I have two beautiful and healthy children. I have no debt except that which is paid by others. I own a beautiful home on the ocean that has no debt. I own a ranch in Colorado that has incredible views of the mountains and horses and is my ideal scene. I own companies that I am able to control from a distance and have great people working with me. (Location 1055)
  • My children are friends with the most powerful people on the planet. I am making a positive difference in my community and politics. I continue to create unique programs that people want and that improve the quality of others lives. I have endless energy and interest in my career. I have a hit TV show that has been on for five seasons. (Location 1071)
  • Obsession Isn’t a Disease; It’s a Gift (Location 1348)
  • I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn’t get the life you wanted. (Location 1399)
  • Sooner or later, you will experience fear when you start taking new actions at new levels. In fact, if you aren’t, then you’re probably not doing enough of the right things. Fear isn’t bad or something to avoid; conversely, it’s something you want to seek and embrace. Fear is actually a sign that you are doing what’s needed to move in the right direction. (Location 1617)
    1. Have a “Can Do” Attitude (Location 2180)
    1. Believe That “I Will Figure It Out” (Location 2191)
    1. Focus on Opportunity (Location 2203)
    1. Love Challenges (Location 2212)
    1. Seek to Solve Problems (Location 2225)
    1. Persist until Successful (Location 2235)
    1. Take Risks (Location 2252)
    1. Be Unreasonable (Location 2263)
    1. Be Dangerous (Location 2278)
    1. Create Wealth (Location 2289)
    1. Readily Take Action (Location 2304)
    1. Always Say “Yes” (Location 2319)
    1. Habitually Commit (Location 2332)
    1. Go All the Way (Location 2347)
    1. Focus on “Now” (Location 2355)
    1. Demonstrate Courage (Location 2375)
    1. Embrace Change (Location 2392)
    1. Determine and Take the Right Approach (Location 2401)
    1. Break Traditional Ideas (Location 2412)
    1. Be Goal-Oriented (Location 2425)
    1. Be on a Mission (Location 2436)
    1. Have a High Level of Motivation (Location 2444)
    1. Be Interested in Results (Location 2462)
    1. Have Big Goals and Dreams (Location 2471)
    1. Create Your Own Reality (Location 2479)
    1. Commit First—Figure Out Later (Location 2488)
    1. Be Highly Ethical (Location 2501)
    1. Be Interested in the Group (Location 2522)
    1. Be Dedicated to Continuous Learning (Location 2536)
    1. Be Uncomfortable (Location 2546)
    1. “Reach Up” in Relationships (Location 2556)
    1. Be Disciplined (Location 2570)